Analytics & Tag Manager

Tag Manager vs Google Analytics#

We typically want either GA or GTM. GTM allows the client to manage their own tags, including Google Analytics and any other 'pixels' or tracking snippets.

Google Tag Manager#

To install Google Tag Manager, update ed.config.json to include the following:

{
  // ... other config
  "tracking": {
    "tagManagerID": "tag-manager-id-goes-here"
  }
}

Google Analytics#

To install Google Analytics, update ed.config.json to include the following:

{
  // ... other config
  "tracking": {
    "ga": {
      "trackingID": "tracking-id-goes-here"
      "version": "3"  // Use "4" if the client is using Google Analytics v4
    }
  }
}